Siti Khadijah is the leading brand in woman prayer outfits in Malaysia with its unique and innovative face design for the prayer outfits also known as ‘telekung’. Telekung is a special uniform used by the women from the Malay Archipelagos when performing their prayers, and is synonymously associated with the Malay Culture. The patented design introduced by Siti Khadijah is mainly focused on the facial design combining high quality fabric ensuring comfort during prayer and stretchable material which will compliment any face shape and size. Apart from prayer outfits, SK also produces various woman apparels targeted for the comfort of pilgrims during their Umrah and Hajj. The products include head veils, hand socks, jubah, traditional baju kurung and various accessories. Starting in 2009, the brand name Siti Khadijah® is now a well known household name in Malaysia and is quickly expanding with more than 28 stores all over Malaysia including in Indonesia.
Siti Khadijah started off its business selling woman prayer outfits (telekung) when Puan Padzilah Enda Sulaiman, founder of Siti Khadijah began to discover the problem faced by most users of the telekung who could not find a comfortable and suitable wear. Seizing this as an opportunity, the brand Siti Khadijah came into the picture to distinguish itself as a maker of prayer outfits that stresses quality and comfort through innovative facial design and quality materials. Siti Khadijah seeks to preserve the heritage values of the telekung by adapting old and new features through its design and premium quality material, meticulously sewn using beautiful crafted laces. Siti Khadijah has been in the market since 2009 and has now expanded to have more than 20 branches all over Malaysia including in Indonesia. We wish to move forward globally by leading the telekung and diversification to modest woman apparel industry through aggressive branding and product innovation.
To be the biggest producer of Muslim’s lifestyle products in the world.
We are the best producer of Muslim’s lifestyle products.
Our products are comfortable, practical, and beautiful.
To give the sense of confidence and calm to customers.
To uphold the Muslim lifestyle and strengthen the economy of society.
Original Design Collection
The original face feature is the first innovation of prayer outfit from SK. The design is the first of its kind with the telekung and inner scarf sewn together as it hugs your face comfortably and stays away from the forehead and sujud won’t be distracted. The inner scarf is made of stretchable material which makes it especially comfortable to be used during Hajj and Umrah. The original face feature was introduced in 2009 but was discontinued in 2014.
Modern Design Collection
The modern face feature is the third innovation of prayer outfit from SK. It is a contemporary and modern design with the use of stretch fabric surrounding the face and decorated with laces. The stretch fabric makes this design comfortable and will flatter any face shape. The modern face feature was introduced in 2012 but was discontinued in 2014.
Classic Design Collection
The classic face feature is the second innovation of prayer outfit from SK. It has a more traditional design with an added stretchable chin liner. This design is the most frequently chosen design especially to be worn during pilgrimage. The classic face feature was introduced in 2010 and is still being produced today.
Harmony Design Collection
The harmony face feature is the latest brainchild combining all 3 designs; original, classic and modern. This design utilizes the use of stretch material combined with beautiful laces which flatters all face shapes. The harmony face feature was introduced in 2015 and is still being produced today.